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Liquor stores in South Africa - Welcome to Diamond's Discount Liquor

DIAMOND'S DISCOUNT LIQUOUR FIRST OPENENED ITS DOORS FOR BUSINESS IN
1968

The Company's founder Joseph Diamond's strong work ethic and commitment to superior customer service helped the family owned and operated business grow into one of the top beverage retailers and distributor's in the Western Cape.

RMB Corvest a private equity company and member of the First Rand Group acquired Diamond's Discount liquor in 2007.

The Diamond's Discount Liquor Team comprises a team of professionals with many years of combined retail experience, coupled with fairness and justness.

The Executive is headed by Paul O'Linn (CEO), CA(SA), Chris Steenkamp (Operational Director) and Janet O'Linn (Executive).

Since Paul O'Linn's appointment in 2008, the Group has acquired 17 additional branches in the Western Cape as well as extending the brand to Mpumalanga with an additional 5 branches.

Both the Western Cape and Mpumalanga have Warehouses from which Diamond's Discount Liquor wholesale and re-distribute to other privately owned bottle stores, restaurants, pubs and clubs.

We retail and wholesale both liquor and soft drinks.

Strategy is in play to grow the brand significantly with the successful partnership of Fruit and Veg City and Food Lover's Market.

Diamond's Discount Liquors' successful track record is due to discounted prices and the corporate mantra, "Sparkling Service at a Gem of a Price".

The Company prides itself on Customer Service and low prices.

Diamond's Discount Liquor is the place to shop or cater for a function. We have trained, knowledgeable staff, a 44 year track record and an excellent selection from which to choose.

With your valued support, Diamond's Discount Liquor will remain a strong part of your community.

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