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Diamond's Discount Liquor was founded by Joseph Diamond's in 1968 and originally traded as a family business. RMB Corvest, a private equity company and member of the First Rand Group acquired Diamond's Discount liquor in 2007.

In line with the Diamond's Discount Liquor vision of becoming a national chain and its desire to align itself with a national supermarket retailer, Diamond's formed a partnership with Fruit & Veg City and Food Lovers Market in July 2012. Market Liquors was born and strategy is in play to grow both the Diamond's Discount Liquor and Market Liquors brands significantly.

The Diamond's Discount Liquor and Market Liquors team comprises a team of professionals with many years of combined retail experience. The group is headed by a strong team of executive directors, namely Brian Coppin, Stephen Brown, Nigel Meintjes and Chris Steenkamp. Chris Steenkamp is the Managing Director for Diamond's Discount Liquor and Market Liquors.

The group currently has Distribution Centres in the Western Cape, Gauteng, Mpumalanga and Kwa Zulu Natal from where we wholesale and re-distribute to our own liquor outlets as well as to other privately owned bottle stores, restaurants, pubs and clubs. Distribution Centres in other provinces will follow soon. We currently boast with twenty six Diamond's Discount Liquor stores in the Western Cape and Mpumalanga and fourteen Market Liquor retail outlets situated in Gauteng, Bloemfontein, Kwa Zulu Natal, Eastern Cape and Mpumalanga. Several new Diamond’s and Market Liquor stores are scheduled to open in the near future.

Diamond's Discount Liquor and Market Liquors retail and wholesale both liquor and soft drinks and also provide a party and function service. We are renowned to cater for any function.

Our 47 year reputable and successful track record, together with trained and knowledgeable staff, allows us to provide our customers with outstanding customer service, competitive pricing, a wide variety of products and services. We create rewarding and exciting opportunities for staff, suppliers and investors. Our well known corporate mantra being: "Sparkling Service at a Gem of a Price".

With your valued support, Diamond's Discount Liquor and Market Liquors will remain a strong part of your community.

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